have The Cluetrain Manifesto, one of the first books written as sequel to a Web site. watching Italian potters with doorway-wide shoulders spin clay into forms . The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine .. Dansk · Deutsch · Español · Français · Italiano · Português. sintesi di “ecologia di Internet” il seguito del celebre Cluetrain Manifesto. Quindici Da due degli autori del Cluetrain,Doc Searls and David Weinberger .. Edizione Italiana a cura di Martina Dal Negro e Patrizia Grandicelli.

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Still the end of business as usual? But they benefit from the gravity of sociality: There are two conversations going on.

The Cluetrain Manifesto – Wikipedia

We’re going to work from both sides to take them down. But lack of open conversation kills companies.

And it will be the most exciting conversation business has ever engaged in. These two conversations want to talk to each other. Facebook, Google, and Amazon are not the Net’s monarchs, nor yet are their minions or algorithms.

Because they are networked, smart markets are able to renegotiate relationships with blinding speed. If we want to know the truth about your products, we’ll find out from one another.


Companies can now communicate with their markets directly. But you already knew that. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. As a direct result, markets are getting smarter—and getting smarter faster than most companies. The Internet’s streets are already crowded with licensed drivers. The best are built bottom-up by manlfesto individuals cooperating to construct something far more valuable: Archived from the original on May 8, Many of them in fact engage in quite remarkably civic behavior.

In fact, can you tell the difference? While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it. In our own way. Anything you don’t understand you can find an explanation for.

E-commerce Business books Books about the Internet Internet properties established in American websites. Same old tone, same old lies. They view it as theirs to plunder, extracting our data and money from it, thinking that we are the fools.

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Not the governments of the Earth nor their Trade Associations have the consent of the networked to bestride the Net as sovereigns. Anyone can improve it. Copyright has its place, but when in doubt, open it up.


The economic and political incentives to de-pants and up-skirt us are so strong that we’d be wise to invest in tinfoil underwear. If you don’t impress us, your investors are going to take a bath. Read about the book Read the first chapter: On the Net, we are the medium.

When we’re not busy being your “target market,” many of us are your people.

Unlike a medium, you and I leave our fingerprints, and sometimes bite marks, on the messages we pass. Companies attempting to “position” themselves need to take a position. That’s what an open Internet is.

The Internet is ours. Mensen herkennen elkaar als zodanig aan de klank van hun stem.